Sweet Parisian News in Zürich !
Ladies and gentlemen, Zürchers, expats and tourists alike: do I have news for you !
The Parisian institution, Ladurée – absolute temple of perfection (according to moi) when it comes to the city’s infamous macaron, also referred to as my second home when I’m on French territory – will have its very own shop here in Zürich! Now now, we must be patient. The storefront was only just clad with its iconic pastel green logo a few days ago. You can be sure I’ll be keeping a close eye on the progress though (an empty space for now). As soon as those doors open, planned for this October, I’ll let you know!
The new shop is on the charming streets of the old town, just off of Zürich’s famous shopping avenue Bahnhofstrasse. It looks like the spot was made just for the French patisserie. Nestled in between a rounded corner kiosk and a jewelry store, it will be a small boutique, selling macarons, chocolates, jam and tea.
I could only wonder if the quality of the macarons here would be the same as in Paris, in terms of taste and texture. I asked Janine Bosshardt, Ladurée’s press spokesperson for the Switzerland franchises. She let me know that the macarons are produced centrally in France, and are regularly transported to Switzerland following a rather sophisticated process. When the Ladurée boutiques first opened in Geneva and Lausanne, macarons were delivered daily in refrigerated vehicles from France. According to Bosshardt, “this ecologically made no sense. That?s why we were working on a system to stabilize the macarons right after their production. After many tests, we found a solution which was more than satisfactory. The macarons arrive in even better quality than before.”
I suppose I’ll have to taste one or two this fall to see for myself. Will the macarons truly be identical to those we know and love in Paris? As Ms. Bosshardt assured me, “Definitely yes!”
In the meantime, Zürich is by no means lacking of sweets to satisfy your cravings. Enjoy the macarons at Confiserie Baumann, Vollenweider Confiseur Chocolatier and Péclard, the latter which I’ll report on once they reopen after their summer vacation. And of course, you can’t forget Sprüngli’s signature Luxemburgerli. Enjoy them all!
Anticipated Opening: October 2009