Parisian Macarons have Arrived !
I love the moment I return home to Zürich after travels and am immediately reminded how much I love this city. Coming back to Zürich this week, I had this same familiar surge of adoration and comfort – and keep in mind, I had just left Paris! Another city that holds a spot near and dear to my heart and of course it was difficult to leave. But if there was anything that could soothe my missing Paris, it was this: the new Ladurée boutique was open in Zürich’s old town! A little taste of Paris is now never far from home.
Back in July, I announced the highly anticipated opening, and the boutique opened its doors right on time. Since October 14th, it has been a roaring success, a jewel of a shop always busy from morning to evening. As you turn the corner just off the glitzy shopping strip Bahnhofstrasse, you may be surprised not to see an awning with that emblematic mint green color calling you in. It’s actually a Bordeaux awning, deemed obligatory by the city of Zürich because of the building’s history and protected status. But to make up for that, the Ladurée team decked the walls inside with that unmistakable color and truly did a marvelous job with the place. It’s small, bright and perfectly organized, and just beautiful inside and out. While you wait in line you have the chance (or rather, have no other choice but) to discover the entire product line.
I think we all know about my love for Ladurée’s macarons. But that’s not all I love of theirs. When I am in Paris, I always grab a mini Kugelhopf and have a very hard time saying no to the Millefeuille Praliné - because it simply is irresistible. And even though I have been going to Ladurée since 1999 when I first discovered it, I did not know their product range was so vast. Playing cards. Ladurée has playing cards. Who knew? Skincare products, notebooks, perfume bottles, mini porcelain dishes and a new book (with recipes!) that was recently released, called Sucré (only in French for now, but will soon be available in English). I didn’t even notice the book at first, as it’s packed inside a mint green macaron box, such a great idea. And then there’s ice cream, individual chocolates and French-style marshmallow (guimauve – strawberry, violet, pistachio).
What I love the most is the Swiss box also available in Ladurée’s shops in Geneva and Lausanne (first photo on top). So exciting to see the Eiffel Tower and Swiss flag together – on a box filled with macarons no less! And here they are – you didn’t think I wasn’t going to share my darling macarons, now did you? Starting with my forever favorite, below top left, salted butter caramel. Finishing with the newest flavor, bottom right, fig-date.
There is a new peach-colored moiré box that was just added for the opening and many more products soon to come. I feel like it is 1999 once again and I am discovering Ladurée for the first time. As I walk around town, I can’t help but smile when I see people with Ladurée bags in their hands (and I’ve seen quite a few).
Monday – Wednesday 9am – 6:30pm; Thursday 9am – 8pm; Friday 9am – 6:30pm; Saturday 9am – 5pm; Sunday closed