(Chocolate) Showtime !
I announced the exciting sweet news back in November of last year, when I began working with the Salon du Chocolat team in Paris to bring the world’s largest event dedicated to chocolate to Switzerland for the first time. And now, the big moment is nearly upon us ! Chocolatiers, pastry chefs and industry professionals are all fine tuning the details of their chocolate assortments, boxes, bunnies, recipes, conferences and more. And as promised, a little preview of who and what you’ll see at the show this coming weekend, from March 30th to April 1st.
Chocolate players, big and small, from the German speaking part of Switzerland will be there, including Läderach, Akesson’s, Idilio Origins and Beschle; as well as a handful from Romandie, from Philippe Pascoët and Du Rhône Chocolatier, to Villars, Camille Bloch and Maison Cailler.
Zürich locals will be happy to see their favorite Luxemburgerli from Confiserie Sprüngli and the new line of chocolate bars from Confiserie Honold. Some of the city’s smaller and newer shops will also be hopping over to the Messe in Oerlikon to give you a taste – Les Gourmandises de Miyuko and La Boîte à Nougat, to name just a few. Then there’s Müller Chocolatier from Schaffhausen (that we’re lucky enough to have here at Zürich’s Sihlcity), Nobile Cioccolato launching their new packaging, and Merz, who I am sure will be bringing a few of his signature Nusstorten from Chur. And the list goes on…
If you’ve been to the Salon du Chocolat in Paris, you’ll recognize a few French chocolatiers as well, who will be joining us for a Swiss début. Don’t miss Maison Boissier’s beautiful blue packaging and Christophe Roussel’s explosion of bright colors – sure to be both on the walls and the macarons. And speaking of the latter, 150 year old Ladurée will be there with new macaron flavors, “Made in Switzerland” in the new factory in Gruyère that opened earlier this year.
Thursday night, March 29th is the long-awaited inaugural soirée, the big opening reserved for the press and all participants of the show. Don’t worry about missing this event and its highlight – an actual chocolate fashion show (!), as all of the chocolate dresses will be on display during the show for you to see. There will also be chocolate sculptures by Philip Moser of XocoPhil and Urs Regli of Culinary Food Art. As well as live chocolate sculpting all weekend long by special guest chocolatier and Meilleur Ouvrier de France, Joël-Pierre Chatagnon, who will be carving his huge blocks of chocolate for all to see (that’s him above, middle right).
And there’s still so much more for you to discover at the show itself ! But one more sweet preview that I am especially excited about: the two event spaces, Chocodémo and Chocosphère, that I filled with fascinating people to share their crafts directly with you – chocolatiers and pastry chefs making recipes before your eyes and for your bellies; and experts sharing their knowledge for you to listen, learn and taste. (Check out the hourly schedules of recipes and seminars; no registering necessary.) More than plenty for all the senses, for all ages and all taste buds !
I can’t wait to read about your visits to the show and hear what you thought ! So, who will I see at the Salon with chocolate-stained fingers ? Be sure to say HELLO !
Salon du Chocolat in Zürich
Messe Zürich, Hall 3
Wallisellenstrasse 49, Oerlikon
Friday, March 30th to Sunday, April 1st
Friday: 10am to 8pm, Saturday: 10am to 7pm, Sunday: 10am to 6pm
Adults: CHF 15, children (6 to 12 years old): CHF 8, children under 6: free