M is for Macaron
You may have noticed the buzz about a certain sweet theme lately – on Twitter, Facebook and really all over the internet. March 20th is an important day after all. Only once a year do some of the most sought after pastry shops actually hand out free macarons! Aha, an important day for those of us with a (24/7) sweet tooth, that is! The mastermind behind this Jour du Macaron, none other than Pierre Hermé, will be handing out not one, but three free macarons on Saturday, March 20th in Paris. If you thought the line was already long at his boutique throughout the year, well just imagine…! Even more fun, if you can make a stop in all of his six boutiques across the city, getting a card validated at each one (La Carte du Macaron), you’ll be rewarded with a box of 35 macarons at the end. Wow is all I can say to that!
New York City is joining in the festivities this year too, with François Payard at the helm and participating shops including MacarOn Café. The slogan for Macaron Day NYC… “macaron – the new cupcake” ! I’m just relieved they aren’t calling them macaroons !
So if you are reading this before the big day, here’s a sweet reminder… if you can make it to a participating pastry shop in France and have time to wait in line, go for it! Perhaps you’ll be making your own macarons and sharing them on MacTweets, and that you can do all year round. Or you’ll be reading about them on your favorite food blogs or simply enjoying a macaron or two from your favorite shop wherever that may be around the world. On March 20th last year, for me that meant a box of macarons at Confiserie Baumann in Zürich. And on other days too, it’s Ladurée, Péclard, Vollenweider…
Meanwhile, I suppose the long lines at those pastry shops are a good thing – gives you time to decide what flavor macaron you want, for your one free choice! What would it be for you?
How are you celebrating Macaron Day? Or on any day of the year, what’s your favorite place to buy macarons and your favorite flavor there? Me, you ask…? The salted butter caramel macaron at Ladurée. But I may have mentioned that before.
Happy Macaron Day… and may every day after that be a sweet one too!
Jour du Macaron in France: http://www.jourdumacaron.com/
Macaron Day in New York City: http://macarondaynyc.com/